UX Research Services in India: Surveys, Interviews and Usability Tests

A lot of companies work on products according to their thinking about what users actually want. But their ideas do not match user needs. UX research services in India are helpful for businesses to understand their users' actual needs before spending extra time and money on the project.

What the India context shows

A report that was published by Business Standard on 16 January 2025 shared the findings from the IAMAI and Kantar Internet in India Report 2024. This report found:

• 98% of internet users had access to content in Indian languages.
• Around 57% of urban internet users go for content in regional languages.
• Rural India had 488 million internet users, making up 55% of all users.
• Mobile phones were the common and main way people have access to the internet in both rural and urban areas.

This is the reason why businesses have to think about different languages and the use of mobile while designing products. However, these numbers show the general internet works, it does not talk about how user use the actual product. Because of this, researching your own users becomes important.

UX research services India: which method answers which question

This is our view: there are three options to help you understand your users.

1. Surveys: Surveys help you with collecting answers from people. This is useful for finding out about common problems and user preferences. But it does not explain what people think and behave in that way.
2. Interviews: This is helpful in directly talking to users and understanding their needs, problems, and expectations. Even only some interviews can give you answers that you have not thought of before.
3. Usability Testing: In this, you ask people to try a design and prototype, and you just watch how they are using it. This will help you to understand where users get confused, struggle to complete a task, or just leave.

For Indian users, language, mobile devices, and internet speed, everything matters. A product that works in English on a fast phone may not work the same on the average phone of someone in a regional language.

What to ask before you hire UX research services

Ask these questions before choosing a UX research team. This will help you get useful results from the research.

• What do we want to learn from this research?
• Who will take part in the research?
• Can users take part in their preferred language?
• How will the findings help the design and development teams?
• Who will act on the findings, and when?

How We Approach UX Research Services in India

UX research is one of the key points in our six areas of UI/UX services. This includes surveys, interviews, and usability testing. Our other services are:

• UX strategy and consulting.
• Information architecture.
• Wireframing and prototyping.
• UI/UX audits.
• Continuous improvement.

For, UX research services in India, we understand what your business has to learn first. After this, we choose the right research methods to help you with better decisions. If you want to understand your users better and build a product that meets their needs, we’d be happy to discuss your project.